Program Content Specialist

Under general direction from the Program Manager(s), the Program Content Specialist will assist in gathering key program and event information to develop written content and program descriptions that help meet the goals of the Cultural Affairs Department. Program Content Specialist will write informative, enticing, and accurate content using information obtained from show descriptions, artists’ bios and awards, target audience information, and information from past shows. This job description provides a general outline, and specific duties and qualifications may vary based on the Cultural Affairs Department’s needs.  Final written content will be used for all communications of the Cultural Affairs program, including the PompanoBeachArts.org website, social media platforms, print assets, commercials, and other communication outlets. Liaison with producers, managers, and artists to understand and obtain key show and artist information. Obtain detailed artist’s bios, details about past shows that informs content, high-quality photos/videos to be used for show description and promotion. Develop engaging and informative content for various platforms, ensuring it aligns with the brand voice and messaging. Write and edit content, including articles, social media posts, and other types of marketing collateral. Collaborate with the marketing team to develop and execute content strategies that align with overall marketing goals. Conduct research to stay updated on industry trends and competitor activities, incorporating findings into content planning and execution. Collaborate with the marketing team to implement SEO best practices to optimize content for search engines and improve organic visibility. Use relevant and researched high-performing keywords, compelling titles/sub-titles, and other SEO techniques that enhance content performance. Manage and enhance content on various digital platforms, ensuring accuracy, relevance, and consistency. Collaborate with marketing team to utilize the website’s content management systems (CMS) to publish blogs and informative articles. Collaborate with cross-functional teams, including marketing, social media, graphic design, and Cultural Affairs programming team, to ensure fresh content aligns with overall business objectives. Create systems and work plans that allow content to be created three months before any event. Use Smartsheet project management software to assist in communicating initial program content, supply show and artist details, and alert to any changes. Monitor and analyze the performance of content using marketing analytics reports, including quantitative data such as overall views, time spent on a page, scroll depth, click-through rate, social engagement, and purchase intent. With the assistance of marketing, provide regular reports on content metrics and use insights to optimize future content strategies.